Challenge
SPARC was in desperate need of a website overhaul. The imagery, content, layout, and architecture were jumbled and lacked a cohesive message as to their mission and programs. The site was organized as seven pages that forced the user to scroll down 3 to 4 pages to find relevant information.
Results
The complete overhaul of the website from the ground up led to a website that is now organized into seven sections with sub navigation, 47 pages in all. Beyond the re-architecture, attention was paid to search engine optimization and HTML coding that allows their staff to provide content updates without harming the structure of the site.
Responsibilities
- Creative Direction
- User Interface Design
- Front-End Coding
- Information Architecture
- Flash Development
- Graphic Optimization
- Quality Assurance Testing