RightGuard Extreme

New Business Concept | Profile Gear

Challenge

LearningBrands pitched Gillette to promote Right Guard Extreme through interactive flash websites that highlight their extreme athletes.

Results

Gillette had accepted the proposal, but LearningBrands closed shortly after.

Responsibilities

  • Creative Direction
  • User Interface Design
  • Flash Development
  • Information Architecture
  • Strategy Consulting
  • Graphic Optimization
  • Quality Assurance Testing